Digitalization is one of the key factors that play a role in a company’s growth. It really is more than the treatment of newspaper and applying computers to log info – it is about building a new technique of doing business that focuses on customer satisfaction, internal interaction, and the flow info. It is about being better, gaining presence over enterprise spend and making decisions with correct numbers, as well as connecting your complete team into a common mission that drives international growth.

It is a dynamic procedure that changes the ways firms create and capture benefit in the marketplace. Additionally, it may accelerate the obsolescence of your firm’s current business model (BM). As digitalization has the potential to influence a company’s competitive posture, firms must be constantly informed of digitalization’s effect on their BMs and the neighboring business environment.

To explore the impression of digitalization on a firm’s BM, qualitative empirical info were gathered from doze interviewees doing work in two distinctive industries, automobile and media channels. Due to the fact that both industries visit their website are seen as a different organization models, this research design and style allowed for an in-depth a comparison of how digitalization impacts the building blocks of your firm’s BM.

The selection interviews revealed that in the media industry, the impact of digitalization was felt the majority of clearly with regards to value creation and worth capture factors. This was for the most part due to the fact that the news flash industry spots strong focus on the customer channel, thereby causing digitalization to have an early on impact on the company’s BM.